The Truth Behind That Bright Red Meat at the Supermarket

Behind every glossy meat display is a carefully engineered illusion. Supermarkets rely on controlled lighting, plastic-wrapped oxygen, and even gas mixtures to keep meat looking red long after its true freshness has faded. That bright color doesn’t guarantee safety; it only guarantees appeal. Labels like “packed on” or “sell by” often hide how long the product has been in storage, shipped across states, or thawed from previously frozen stock before landing in your cart.

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